Marketing via LinkedIn

In today’s business world, one of the most important qualities to have is the ability to network yourself. With the growth and expansion of technology and the social media world, a LinkedIn profile is a key asset to any job-seeker. The focus of LinkedIn is about career development, professional connections and other types of business-related activities. Below, I’ve listed a few steps that represent my strategy on LinkedIn.

  1. MAKE CONNECTIONS: Not only should you connect with people, but more so build relationships with these people!
  2. STAY ON THE RADAR: Yes, it’s important to have LinkedIn but its even more important to actually beĀ present. Employers search for people who fit their criteria and then introduce themselves; therefore its important to stay in touch with people who have shown interest in similar activities as you.
  3. KEEP IT UPDATED: Going off the last step, it’s important to keep your profile current. This can be done by regularly checking the statuses of connections or posting yourself. If your job hasn’t changed recently and haven’t really acquired new skills, share an article that is relevant to your field of work. This will show employers that you are interested and up-to-date in the business world.
  4. JOIN GROUPS: Its key to be join LinkedIn groups that are relevant to your target connections. This way you are a more informed job-seeker or employer. Moreover, you will be able to expand your connections by meeting new people.
  5. CREATE A BIO: The summary section of your LinkedIn profile is one of the most important aspects of the page. Here is where you briefly discuss your work and personal interests to appeal to employers. Think of it this way, if you were in an elevator with your dream employer, what would you say within that minute and a half? Keep it short and sweet.
  6. ASSES ABILITIES AND SKILLS: Following the bio, there is a section to list all relevant skills and abilities. In order to do this, you must accurately assess your own abilities. What makes would make you an asset to future employers? THIS is where your references come in to play also. After listing your skills whether it be Microsoft Word or Google Analytics have a past employer, co-worker or friend endorse those abilities.
  7. NEVER STOP LEARNING: Last and one of the most important steps, actually use LinkedIn. You should be regularly checking updated job postings or opportunities in your area. There are a multitude of resources on the website including searching for alumni. It’s important that once you’ve made your profile that you’re using it the proper ways.